Wholesale Distribution

Stand out from the competition with our wholesale distribution software,
which enables you to provide new services and deliver anywhere, anytime.

Changes in the wholesale distribution business

Wholesalers are facing extreme challenges to keep up with the ever-evolving industry. They utilize innovative technology to stay afloat, maintain their income, and keep up with their competitors.

Competition is intensified by B2B e-commerce and marketplaces

As a result of disintermediation and the presence of large retailers like Amazon in the B2B market, distributors must seek out new sources of income from value-added services, such as product advising and packaging.

Creating tailored B2B customer experiences

B2B customers request a personalized, up-to-date online shopping experience with more items and services. They are now expecting faster shipping times and multiple delivery methods.

Networks of wholesale distributors
that work together

Top distributors are forming solid relationships with their customers, working together and utilizing their resources to provide all the necessary products and services for any project.

A supply chain that is both durable and eco-friendly

Businesses with complex distribution networks require supply chain visibility and the flexibility to adjust quickly to changing conditions. AI-powered tools are used to reduce risk and disruption and help maintain sustainability objectives.

SAP's cutting-edge supply chain
management solutions for wholesalers

Solutions designed for the wholesale distribution industry can help you reduce costs and ensure long-term success.


Attain outstanding performance in core financial and engagement control procedures and throughout your organization.

SAP Commerce Cloud

Interact with your B2B and B2C customers anytime, anywhere, and on any device with our commerce software's integrated, multi-channel capabilities.
Challenges Benefits Data Analytics & Reporting Strengthening Strategies Digital Transformation

Difficulty managing extensive inventories: With an ERP solution, wholesale distributors may find it easier to maintain accurate inventory records. This can lead to customer dissatisfaction due to stockouts or excessive oversupply.
Poor visibility into customer accounts: Wholesalers may gain visibility with a sound ERP system. This can affect their ability to serve customers effectively, leading to strained relationships.
Lack of automated ordering processes: ERP systems can help automate ordering processes, such as creating purchase orders. Not having this automation can lead to manual errors and slow fulfillment times.
Lack of reporting accuracy: Wholesale distributors may need a secure system to accurately track sales and inventory data. This puts their forecasting capabilities at risk and may lead to lost revenue.
Unsecured data: With a reliable ERP system, wholesalers may be able to protect their data from internal and external security threats. This can lead to data leaks and financial losses.

➜ Automated Order Processing - Streamline processes for faster, more accurate order fulfillment, from scheduling orders to delivering shipments to customers.
Real-Time Inventory Visibility - Increase the accuracy of inventory data across multiple locations and improve customer service with reliable inventory information.
Increased Efficiency - Reduce manual paperwork and data entry with integrated processes for departments and branches across multiple locations.
Improved Margins - Establish smarter buying and selling strategies, and optimize operations to realize greater profits and better business decisions.
Reduced Costs - Monitor spending and identify cost-saving opportunities throughout the organization.
➜  Enhanced Security - Ensure reliable transaction security and data encryption capabilities.
Regulatory Compliance - Automatically assess and monitor corporate compliance with industry-specific or geographic regulations.

SAP provides a comprehensive suite of tools for data analytics and reporting for the Wholesale Distribution industry. SAP Supply Chain Analytics provides analytics across the supply chain to enable rapid decision-making. SAP BusinessObjects Data Services is a data management and integration solution that allows customers to integrate and process data from multiple sources into a single source of truth for data analytics reporting. Combined with SAP HANA, this solution provides customers an efficient way to connect and analyze data for deeper insights. Additionally, SAP Analytics Cloud enables customers to quickly create powerful collaborative reporting from any device with the ability to integrate with other SAP tools. This makes it easier for data analysts, operations managers, and corporate executives to quickly access, analyze, and utilize data for better reporting.

➜ Leverage SAP's Intelligent Warehouse Management functionality to improve inventory management, significantly reducing stockouts and overstocks while optimizing order-to-cash cycles.
➜ Take advantage of SAP's Aggregated Purchasing to consolidate purchasing of goods for better cost control and resource optimization.
➜ Use SAP Connected Logistics to manage inbound shipments more efficiently while seamlessly integrating with supplier processes to ensure a consistent flow of goods throughout the organization.
➜ Enhance delivery performance by utilizing SAP Truck Scheduling and Delivery Solution to plan and deliver orders on time and in full.
➜ Automate the customer service process with SAP's Customer Relationship Management platform to ensure the highest service quality is provided.
➜ Utilize SAP Business Analytics to assess the company's performance and identify opportunities for improvements and optimization through data-driven decision-making.

➜ SAP Cloud Platform: SAP Cloud Platform gives wholesale distributors a unified platform for leveraging the data gathered from their day-to-day operations. It can provide access to analytics and insights specific to warehouse and retail operations. It can also manage sales forecasts, inventory management, and customer relations.
➜ SAP S/4HANA: SAP S/4HANA provides a unified platform to digitize business processes with real-time analytics and machine learning. It can help automate mundane tasks such as collecting customer service data and automating billing processes. It helps reduce paperwork with digital documents and connects warehouses to monitor stock availability and ensure order fulfillment.
➜ SAP Business Warehouse: SAP Business Warehouse helps wholesale distribution companies to leverage data to make better strategic and operational decisions. Its integrated interface allows users to analyze sales and inventory performance data quickly. This helps identify stock imbalances and opportunities for improvement.
➜ SAP CRM: Wholesale businesses can easily manage customer relations using SAP CRM software. The platform centralizes customer data to respond quickly to customer inquiries, track customer behavior, promote new products, and manage customer loyalty.
➜ SAP IOT: Integrating SAP IOT into the wholesale business helps increase efficiency in their operations by enabling the means to monitor and control machines remotely. This can help analyze and optimize the production process leading to cost savings and improved customer service.